Willow St. Comes to South Street

Newest Morristown boutique opened Jan. 18.

Quick on the heels of the recent opening of the , another purveyor of women's wares has joined the Morristown business landscape.

Willow St. Boutique opened Jan. 18 at 12 South St., in the location formerly occupied by Nonchalance, a bridal store that .

This is the second location for the women's specialty shop, which also has operated in Summit for 17 years.

Sale associate Alyson Vanderploeg said, "we do whatever we can for customers," serving not only as a store but as "wardrobe builders," according to Morristown Manager Ali Joachim. The store works individually with customers on projects such as closet cleanouts and complete outfit overhauls.

An official grand opening is planned at an undetermined date, Joachim said.

Another women's boutique, , also is set to open soon on South Street, right next to Willow St.

For more information about Willow St. Boutique, visit their website.


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