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Local Voices

Easter Bunny Photo Experience Coming Soon to Rockaway Townsquare to Delight Families

Simon Property Group, Inc. (NYSE:SPG), a global leader in retail real estate, is hosting its annual Easter celebration festivities at Rockaway Townsquare, offering families the chance to participate in seasonal events.

The Bunny Photo Experience begins Friday, March 28 and runs through Saturday, April 19 at Rockaway Townsquare’s Macy’s Court. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.

The presenting sponsor for the 2014 Bunny Photo Experience is Gymboree.

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“We love to hold family-friendly events at Rockaway Townsquare and we always look forward to watching children interact with the Bunny during the Easter season,” said Elizabeth DiDuca, area director of marketing and business development for Rockaway Townsquare.

The Simon Kidgits Club® will also host a breakfast celebration event to welcome the Easter Bunny on Saturday, March 29, at 9:00 a.m. in the Food Court. Kids can participate in various craft-making activities and games as well as eat and take pictures with their favorite holiday character, with entertainment provided by Polka Dot. Participants will receive a Kidgits® Easter bucket and Kidgits bunny ears as a keepsake to take home.  Tickets for the event are $7 for Kidgits members; $10 for non-members, and can be purchased now at Simon Guest Services. All proceeds benefit the Simon Youth Foundation.

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The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8.  The Simon Kidgits Club has kept children and parents alike amused for over a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.

For more information about the Simon Kidgits Club and Rockaway Townsquare’s Easter events, visit www.simon.com/kidgits, www.facebook.com/RockawayTownsquare , or follow the mall on Twitter @ShopRockaway.

Rockaway Townsquare

Rockaway Townsquare is located at Route 80 and Mt. Hope Avenue in Rockaway, New Jersey, and is managed by Simon Property Group Inc., headquartered in Indianapolis, Indiana. A two-level, super-regional mall, Rockaway Townsquare is anchored by Macy’s, Lord & Taylor, Sears and jcpenney and has more than 180 specialty stores. Adding to Rockaway Townsquare’s diverse mix of retailers is its plaza-style shopping environment, which includes Rockaway Town Court, Rockaway Commons and Rockaway Town Plaza, and features AMC Theatres, Best Buy, The Christmas Tree Shops, Target, Pier 1 Imports, Panera Bread, Dick’s Sporting Goods and much more. For additional Simon Property Group information, please visit www.simon.com. Visit www.shoprockawaytownsquare.com for the latest mall events and retailer updates. Rockaway Townsquare also is on Facebook, at www.facebook.com/RockawayTownsquare, and @ShopRockaway on Twitter.

Simon Property Group

Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry.  The Company currently owns or has an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S.  For more information, visit the Simon Property Group website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

About The Gymboree Corporation

The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.

About Gymboree Retail Stores

Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates 631 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.

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